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In 1968 Shirley Chisholm became the first Black woman elected to the United States Congress. In 1972 she launched a campaign for the Democratic presidential nomination, breaking another political barrier.
MORE →Reflects the personal views, recollections, and perspective of the author, Mike Davis.
This is a personal recollection on the Move fire on May 13, 1985
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| Product type | Hair care |
|---|---|
| Owner | Procter & Gamble |
| Produced by | Richardson Vicks (1985) Procter & Gamble (1985–present) |
| Country | Switzerland (1945–1985) (original) United States (1985–present) |
| Introduced | 1945, Switzerland (original) 1985, United States |
| Discontinued | 1985, Switzerland (original) |
| Markets | Worldwide |
| Previous owners | Hoffmann-La Roche (1945–1985) (original) Richardson Vicks (1985) |
| Ambassadors | Maudy Ayunda, Priyanka Chopra and Selena Gomez (Worldwide) |
| Tagline | Strong Is Beautiful (English) 让奇迹发生 (Ràng qíjì fāshēng, Chinese) Kuat Itu Cantik (Malay Indonesian) |
| Website | pantene |
Pantene (/ˌpænˈtiːn, -ˈtɛn/)[1] is an American brand of hair care products now owned by Procter & Gamble (P&G). The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by P&G in order for P&G to compete in the "beauty product" market rather than only functional products.[2]
The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful."[3][4] Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line.[5] The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.[6][7]
In 1990, Procter & Gamble Taiwan launched a new advertising campaign surrounding its new Pantene Pro-V formula, a combination of Pantene's vitamin formula and P&G's 2-in-1 technology. Pantene Pro-V was first introduced in Taiwan and a year later in the US and globally. Research results, compiled from markets around the world, led P&G to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise. The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged and therefore believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around a health positioning and customized at the local level with the tagline, "Hair So Healthy It Shines." The new product, Pantene Pro-V was introduced in newly designed cylindrical shaped bottles. There were four lead countries involved in Pantene's Pro-V launch. Each communicated a different piece of the strategy and execution elements, as follows
By 1994, following its launch in 55 countries, Pantene was the #1 hair care brand around the world with sales reaching over $1 billion. By 1996, it was still leading in 78 countries and by 1998, it was the leading shampoo in 90 countries.[8] Pantene was advertised as approved by Swiss Vitamin Institute.[9]
Currently, Pantene is widely available in much of the world. Maudy Ayunda, Priyanka Chopra, Selena Gomez, and Kelsea Ballerini are the current global ambassadors for Pantene.[10][11] Pantene ambassadors for specific countries include Nolwenn Leroy for Pantene France,[12] Anushka Sharma for Pantene India,[13] Urassaya Sperbund for Pantene Thailand,[14]Zhou Xun and Lin Chi-ling for Pantene Southeast Asia, Tang Wei and Liu Yifei for Pantene Southeast Asia, K-pop idols Yuri and Seohyun of Girls' Generation for Pantene Southeast Asia,[15] Gabbi Garcia for Pantene Singapore and Philippines,[16] Ellie Goulding for Pantene Australia, New Zealand and United Kingdom, Farah Ann Abdul Hadi for Pantene Malaysia and Brunei, Maudy Ayunda and Raline Shah for Pantene Indonesia,[17] Tini Stoessel for Pantene Argentina and Latin America (in Latin America it was renamed PanTini),[18] Gisele Bündchen for Pantene Brazil, Ana Brenda for Pantene Mexico, Stephanie Cayo for Pantene Peru, Evgenia Medvedeva for Pantene Russia and Neslihan Atagül & Demet Özdemir for Pantene Turkey.[19] Arashi's Kazunari Ninomiya appeared as a stylist for the 2025 campaign in Japan.[20]
From June 2006 to December 2018, Pantene and the Entertainment Industry Foundation operated the Pantene Beautiful Lengths' charity campaign in the United States, which allowed individuals to donate hair for women who lost their own due to cancer treatment.
In 2021, in an advertising campaign, the brand featured a young trans girl with her parents, a lesbian couple.[21][22]
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Source: Wikipedia. Article content is retrieved live through the MediaWiki API.
Pantene () is an American brand of hair care products now owned by Procter & Gamble (P&G). The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by P&G in order for P&G to compete in the "beauty product" market rather than only functional products. The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful." Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line. The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.
Eva de la Caridad Méndez (, Spanish: [ˈeβa ðe la kaɾiˈðað ˈmendes]; born March 5, 1974), known professionally as Eva Mendes, is an American former actress. Her acting career began in the late 1990s with a series of roles in films such as Children of the Corn V: Fields of Terror (1998) and Urban Legends: Final Cut (2000). Mendes's performance in Training Day (2001) marked a turning point in her career and led to parts in the commercially successful films All About The Benjamins (2002) and 2 Fast 2 Furious (2003) and Hitch (2005). She starred in Ghost Rider (2007) and The Spirit (2008), both film adaptations of comics, and ventured into more dramatic territory with We Own the Night (2007), Bad Lieutenant: Port of Call New Orleans (2009), Last Night (2010), and The Place Beyond the Pines (2012). Her other films include Out of Time (2003), The Women (2008), The Other Guys (2010), and Girl in Progress (2012). Mendes has appeared in several music videos for artists such as Will Smith and has also been an ambassador for brands including Calvin Klein, Cartier, Reebok, Pantene shampoo, Morgan and Peek & Cloppenburg. She has designed for New York & Company and was the creative director of CIRCA Beauty, a makeup line sold at Walgreens.
Stacy London (born May 25, 1969) is an American stylist, TV personality, author, and midlife advocate. She is best known as the co-host of the iconic TLC show What Not to Wear. After graduating from Vassar College, London began her career at Vogue as a fashion assistant and later editor. She went on to style celebrities, designers, and editorial campaigns before transitioning into television. She became co-host of What Not to Wear, first with Wayne Scot Lukas and later with Clinton Kelly. She also appeared as a fashion correspondent on Access Hollywood, The Early Show, the Today Show, and was a regular guest on The Oprah Winfrey Show, The View, and Rachael Ray for many years. London has served as a spokesperson for brands including Pantene, Dr. Scholl’s, Lee Jeans, and Woolite. Her book "The Truth About Style" became a New York Times bestseller. She later co-founded State of Menopause, a brand addressing the physical and emotional challenges of menopause. She is an advisor to Evernow, a telehealth and menopause treatment platform, and Flow Health, a media platform for women’s health. She is on the Board of Directors for two non-profit organizations, Chronicon Foundation and Glam4Good. Her experience in the women’s health space propelled her back to fashion to help people in mid-life find a new sense of self-esteem and power in aging. In 2025, Amazon announced her return to television with Clinton Kelly in Wear Whatever The F You Want. She currently has a fashion brand exclusive to QVC.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation incorporated and headquartered in Cincinnati, Ohio. The company was founded in 1837 by William Procter and James Gamble. The company operates five divisions: Beauty (18% of 2024 revenues), which includes Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, and Native; Grooming (8% of 2024 revenues), which includes Braun, Gillette, and Venus; Health Care (14% of 2024 revenues), which includes Crest, Oral-B, Metamucil, Neurobion, Pepto-Bismol, and Vicks; Fabric & Home Care (36% of 2024 revenues), which includes Ariel, Downy, Gain, Tide, Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer; Baby, Feminine & Family Care (24% of 2024 revenues), which includes Luvs, Pampers, Always, Tampax, Bounty, Charmin, and Puffs. The company owns brands that are in many cases the global brand leader in their category. Many of the brands have a market share greater than 25%. The company generates 48% of its sales in the United States and 52% of its sales in other countries. The company manufactures 90% of its domestically sold merchandise in the United States. The company is ranked 51st on the Fortune 500 and 60th on the Forbes Global 2000.
Before the 1921 destruction of Tulsa’s Greenwood District, Black residents had created a remarkable center of business and community life. The district included stores, professional offices, entertainment venues and homes owned by Black citizens. Understanding Greenwood means learning what was built—not only what was burned.
MORE →Madam C.J. Walker
