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Explore the people, places, events, achievements, struggles and stories that shaped our journey.
Movements, leaders, victories and the continuing fight for equality.
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Pioneers, champions, Negro Leagues, records, activism and excellence.
Meet the people whose lives, choices and achievements shaped the journey.
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Moments that changed communities, movements, institutions and the nation.
In 1968 Shirley Chisholm became the first Black woman elected to the United States Congress. In 1972 she launched a campaign for the Democratic presidential nomination, breaking another political barrier.
MORE →Reflects the personal views, recollections, and perspective of the author, Mike Davis.
This is a personal recollection on the Move fire on May 13, 1985
A sound bite or soundbite[1][2] is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full-length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, various politicians have increasingly employed sound bites to summarize their positions.
Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.
In the 1960s and 1970s, pressure from advertisers on the American television industry to create entertaining news material made sound bites central to political coverage. Politicians began to use PR techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns.[3] The term "sound bite" was coined in the late 1970s, several years before the presidency of Ronald Reagan, who was famous for short, memorable phrases like, "Mr. Gorbachev, tear down this wall!" in reference to the Berlin Wall.[4]
During the 1988 United States presidential election, candidate Michael Dukakis highlighted the prominent role of sound bites and spin doctors in political campaigns by running a commercial that mocked contender George H. W. Bush's handlers' frustration over the gaffes of his vice presidential running-mate Dan Quayle.[5]
In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both print and broadcast journalism, sound bites are conventionally juxtaposed and interspersed with commentary from the journalist to create a news story. A balanced news report is expected to contain sound bites representing both sides of the debate.[6] This technique, however, can lead to biased reporting when a sound bite is selected for sensationalism, or is used to promote the point of view of one individual or group over another.[7]
In his book The Sound Bite Society, Jeffrey Scheuer argues that the sound bite was the product of television's increased power over all forms of communication, and that the resulting trend toward short, catchy snippets of information had a significant negative impact on American political discourse.[8] In contrast, Peggy Noonan feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now think of as great historical sound bites—such as "The only thing we have to fear is fear itself", the most famous phrase in Franklin D. Roosevelt's first Inaugural Address—were examples of eloquent speakers unselfconsciously and "simply trying in words to capture the essence of the thought they wished to communicate."[9]
The increased use of sound bites in news media has been criticized, and has led to discussions on journalistic and media ethics.[10] According to the Code of Ethics of the Society of Professional Journalists, journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context."[11]
Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians. Senator Jim DeMint readily admitted this when he said, "There’s a reason why most politicians talk in sanitized sound bites: Once you get out of that, you’re opening yourself up to get attacked."[12]
 | This section provides insufficient context for those unfamiliar with the subject. (February 2026) |
Source: Wikipedia. Article content is retrieved live through the MediaWiki API.
A sound bite or soundbite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full-length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, various politicians have increasingly employed sound bites to summarize their positions. Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.
In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. Because of the frequent association between spin and press conferences (especially government press conferences), the room in which these conferences take place is sometimes described as a "spin room". Public relations advisors, pollsters and media consultants who develop deceptive or misleading messages may be referred to as "spin doctors" or "spinmeisters". A standard tactic used in "spinning" is to reframe or modify the perception of an issue or event to reduce any negative impact it might have on public opinion. For example, a company whose top-selling product is found to have a significant safety problem may "reframe" the issue by criticizing the safety of its main competitor's products or by highlighting the risk associated with the entire product category. This might be done using a "catchy" slogan or sound bite that can help to persuade the public of the company's biased point of view. This tactic could enable the company to refocus the public's attention away from the negative aspects of its product. Spinning is typically a service provided by paid media advisors and media consultants. The largest and most powerful companies may have in-house employees and sophisticated units with expertise in spinning issues. While spin is often considered to be a private-sector tactic, in the 1990s and 2000s some politicians and political staff were accused of using deceptive "spin" tactics to manipulate or deceive the public. Spin may include "burying" potentially negative new information by releasing it at the end of the workday on the last day before a long weekend; selectively cherry-picking quotes from previous speeches made by their employer or an opposing politician to give the impression that they advocate a certain position; or purposely leaking misinformation about an opposing politician or candidate that casts them in a negative light.
In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs. Such events are frequently utilized by advertisers and celebrities, many of whom are athletes and politicians. Stunts employing humor and pranks have been regularly used by protest movements to promote their ideas, campaigns, and challenge their opponents. Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences, or organized protests. By staging and managing these types of events, the organizations attempt to gain some form of control over what is reported in the media. Successful publicity stunts have news value, offer photo, video, and sound bite opportunities, and are arranged primarily for media coverage. It can be difficult for organizations to design successful publicity stunts that highlight the message instead of burying it. A publicity stunt may generate long-lasting effects for the subject of the stunt, so it is a tool that comes with both advantages and disadvantages. The importance of publicity stunts is to generate news interest and awareness for the concept, product, or service being marketed.
Man or Astro-man? is an American surf rock group that was formed in Auburn, Alabama in the early 1990s and came to prominence over the following decade. Primarily instrumental, Man or Astro-man? blended the surf rock style of the early 1960s, like that of Dick Dale and The Spotnicks with the new wave and punk rock sounds of the late 1970s and early 1980s. Man or Astro-man? was known for their anachronistic dedication to science fiction themes, audio samples, obscure electronic devices (such as theremins and tesla coils), and high-energy live performances. Their earlier albums like Is It ... Man or Astroman? and Destroy All Astromen! were known for their traditional surf rock instrumentation and sci-fi sound bite song introductions, whereas their later albums like EEVIAC... and A Spectrum of Infinite Scale were known for their use of synthesizers, printers (like the Apple ImageWriter II), and their more abstract, experimental sound. Their recordings were often peppered with sound bites from obscure science fiction films and TV shows. It is largely believed that the group took its name from the poster of the U.S. release of the Japanese film The Human Vapor, which includes the tagline "IS HE MAN OR ASTRO-MAN?", the line seemingly appropriated as the title of their first album, Is It ... Man or Astroman?.
Before the 1921 destruction of Tulsa’s Greenwood District, Black residents had created a remarkable center of business and community life. The district included stores, professional offices, entertainment venues and homes owned by Black citizens. Understanding Greenwood means learning what was built—not only what was burned.
MORE →The Greenwood District.